Kia

Introducing a new global brand required a complete reinvention of the Kia website. A fresh design would bring the new brand’s story to life with an intuitive, high-performance user experience. It also presented a strategic opportunity to further strengthen customer journeys by bridging the gap between online and in-store dealership experiences.

Konrad worked with Kia’s international stakeholders to discover new ways to expand the digital brand. After conducting thorough UI, UX, and interaction design research, we created tailored digital designs and a flexible component library that respected Kia’s new premium positioning strategy and brand guidelines. This produced a new information architecture and interface design system, which brought the new brand to life while offering the flexibility to grow in the future.

Most Kia customers begin their purchase journey online. With their strong dedication to customer experience, Kia needed a unique, compelling way for customers to explore and personalize their products. Leveraging our design thinking process, we collaborated with Kia stakeholders to define detailed customer journeys and create a refined experience that encourages conversion.

Konrad used Adobe Experience Manager (AEM) to scale the new design system and reduce overhead. AEM became Kia’s single source of truth for content authoring, storage, and data sharing, while Adobe’s Experience Cloud enabled personalization, data analytics, and critical infrastructure integration.

The new site has proven to be an intuitive, high-performing, and optimized digital experience that “showcases the bold new direction to a new generation of Kia enthusiasts” (Kia Digital Marketing). Since the site’s launch, Kia has seen sizable gains in brand equity, customer engagement, and lead generation.