McDonald’s

Despite McDonald’s leading presence in the fast food market, they trailed competitors in embracing digital innovation in the industry. With a frequently changing menu and several locations across the country, McDonald’s required an easy-to-use mobile application that would incentivize and feature its offerings to users. Our team paired strategic mobile-first design thinking with real-time data integration to build a captivating mobile experience that fit the bill.

Using McDonald’s brand colors, we used eye-catching iconography and striking visuals that seamlessly displayed across iOS and Android devices. The mobile app further engages users with personalized, contextual content. Users are presented with restaurant locations, menus, and real-time offers, which are triggered by geolocation and the time of day. This gives users the exact information they need and drives purchases during peak meal hours.

The mobile app also empowers users to make informed nutrition decisions. Through a sleek, intuitive interface, users can construct a virtual meal tray and receive detailed nutritional information for their selected meal. This innovative display features facts beyond basic calories, including fat, sodium, carbohydrates, and protein.

With the successful launch of an engaging mobile application, McDonald’s is well positioned to reach mobile-first customers and drive customer loyalty. As the marketplace continues to evolve, the app’s flexible design and technical architecture allow McDonald’s to confidently roll out new features and in-app marketing campaigns. By providing personalized menu recommendations and relevant nutrition information, this powerful new channel connects with users at the buying moments that matter most.