Gateway to Innovation
The user interface isn’t just the surface of your product — it is your product, at least in the eyes of the end-user. This means even the most innovative ideas need an equally engaging interface to realize their potential. In practice, compelling user interfaces share several common attributes, including:
“A picture is worth a thousand words.
An interface is worth a thousand pictures.”
Learn what UI Design can do
See how UI designers turn abstract requirements into concrete specifications by leveraging elements like color, alignment and aesthetic.
What is User Interface Design?
Get started with the definitions, principles and patterns of UI design
How to Design a User Interface
Work through the ecommerce UI design process in a step-by-step guide
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”
Common UI Design Questions
New to UI design? Not sure about the difference between UI and UX? Start with answers to common UI questions before diving deeper into the guide.
User Interface design is a design discipline dedicated to improving our interactions with machines. UI design leverages the outputs of UX Research and UX Design (stories, personas, maps, wireframes) to bring functional clarity through to final implementation. UI designers require a mix of empathy and analytical thinking to build powerful libraries of engaging elements.
The goal of UI design is to maximize the usability of a digital experience — meaning an experience that is effective (at achieving goals), efficient and satisfying. UI designers use a mixture of empathy and analytical thinking, considering elements ranging from fonts and colors to layouts and alignment.
UX and UI Design are closely related disciplines involved in the development of digital products, services and solutions. The difference between UX and UI design can be simply described as function vs form.
Applying UX Research methods such as usability testing and heuristic evaluation helps UI designers identify opportunities to improve usability. Most usability tests feature the think-aloud protocol, encouraging real or proxy users to share their thoughts while working through pre-defined tasks or free-form explorations.
Ecommerce UI Design:
A Closer Look
Explore an end-to-end example that builds off of UX Design deliverables to create a clean, compelling UI for a fictional bicycle brand.