Bringing Innovations to Life
With expertise spanning digital strategy to technical development, UX Designers are today’s bridge between opportunity and reality. From finance and eCommerce to healthcare and education, the discipline of UX design has radically reshaped what’s possible across every vertical.
75% of US consumers say experience plays an important role in purchase decisions 
Get Started with UX Design
From guiding principles to granular processes, the digital guide to UX Design provides all the perspective you need to build exceptional solutions. Explore examples from industry giants like Nike and Goole, and work through robust case studies that bring it all together.
What is UX Design?
Explore the principles and processes used to drive innovation in any industry
The Complete UX Design Process
See how designers brings ideas to life with an eCommerce case study
54% of US consumers feel most companies must improve their experience 
Common UX Design Questions
Check answers to common UX Design questions before diving into the guide
User Interface (UI) and User Experience (UX) design are two closely related, yet separate disciplines. While the lines between the two are often blurred, the simplest description is that UX defines how the solution should work, whereas UI defines how the solution should look. That said, there are many overlapping facets to each, and many designers have adopted “UI/UX” titles to reflect their expertise across both disciplines.
As the bridge between insights and solutions, UX design stakeholders work in diverse areas. Leaders from business development, customer experience, sales, marketing and technology are all needed to help shape the effective solutions. Even expert users can be integrated into the UX design process.
While the practice of building prototypes to test out concepts before investing in large-scale production is not new to UX design, it is a defining element of the UX Design process. Combining traditional skills like sketching with new tools like Sketch, today’s UX designers are able to prototype experiences faster and more accurately than ever. This helps teams make more data-informed decisions earlier in the process while reducing wasted resources.
Like the application of any discipline, there is no set length for how long UX design should take. Many teams in Agile or Lean environments are constantly working on UX, while others apply a targeted approach to build scalable frameworks. With this in mind, the most common UX deliverables such as user story maps, UX sitemaps and wireframes typically take days to weeks to develop based on the level of complexity and available resources.
Top UX Design Deliverables
Explore how UX designers turn complex goals into intuitive solutions
- Experience is everything: Here’s how to get it right. PwC, 2018.