Case Study

EQ Bank

A New Way to Bank

Smiling young man holding a bank card while seated in a café

As the nation’s largest independent bank, digital pioneer EQ Bank disrupts traditional finance, commanding over $10 billion in deposits across a base of 800,000 customers.

EQ Bank is a global leader in digital banking. With no costly branches or overhead, EQ is changing the game by offering great interest rates and no monthly fees. We worked with EQ to build their bank from the ground up—from creating their visual identity to designing their responsive brand site. By combining our experience in mobile app design and product strategy, we helped EQ launch several transactional banking experiences for both online and mobile.

The Opportunity

Launched as a digital direct-to-consumer bank, EQ Bank does not have any brick-and-mortar locations. Unlike traditional financial institutions, EQ Bank facilitates banking experiences for their customers in an online-only capacity and places monumental value in establishing transparency, trust, and usability across all products within their banking ecosystem. In order to build tangible value for EQ Bank, all solutions must uphold these core principles.

EQ Bank website header showing an account balance

The EQ Bank website shown on a light background

EQ Bank app screen asking how much the customer would feel comfortable contributing

EQ Bank mobile app screen showing a document checklist card

EQ Bank design system board showing typography, navigation, containers, buttons and the colour palette

The Solution

We conducted extensive UI and UX research and analysis to define a best-in-class mobile experience for EQ Bank. We aligned customers’ primary intentions (understanding account rates) with business offerings (high interest savings account) and designed an experience that displays concise, at-a-glance information pertinent to customers while also highlighting EQ’s competitive advantage. Using this frictionless interface, customers can easily access their financial accounts, transaction history, and supportive educational resources.

Three EQ Bank app screens showing portfolio value, savings and investments, and upcoming transactions

Creating a Design System

Konrad created a comprehensive design system and brand identity for EQ Bank. We used a platform-agnostic, component-based approach in our designs to ensure flexibility and scalability for future product roadmaps. The visual language we crafted, which included brand colors, typography, and component styling, extends EQ’s branded banking experience across iOS, Android, and web.

EQ Bank desktop dashboard with a spending chart and account tiles for chequing, credit, loans and investments

Collage of EQ Bank app screens for cards, savings goals, support chat and new-account setup

The Impact

Konrad integrated with Temenos, a core banking technology platform, to facilitate a beautiful transactional interface for desktop, tablet, and mobile. We strengthened the experience by presenting thoughtful language and prompts in the application to establish human connections with EQ’s customers. From architectural considerations to granular nuances, usability continues to be one of the key success pillars for the products we design for EQ Bank.