Halfway through 2019 and brands across the world are kicking into high gear on the ambitious projects that they planned as they headed into the 2018 spring season. Every year it feels like change is coming at us more quickly than the last, and this year is no exception. So, while your inboxes and professional feeds are likely jammed with stories of bleeding-edge technology (which you must keep an eye on as well), we want to remind you not to underestimate the potential for practical innovation. Some of the best-run and most innovative businesses in the world are quietly working away on high-value fundamental projects, irrespective of how flashy those may be.
Asking yourself and your business the following questions could will help to make this year a successful one:
- Can our customers easily make purchases from us through our digital channels?
- Do our employees have the power tools that they need to succeed?
- Where do we, as a business, spend the most time and money, and can we automate and simplify some of those processes through innovation?
- Are there easy ways we can leverage the data we already have?
In our experience, a healthy blend of practical innovation and cutting edge R&D is the recipe for success. There is tremendous value yet to be unlocked in core businesses around the world through the strengthening of digital infrastructure, investment in applied data science, and by rethinking great UX design in the enterprise.