Going The Extra Mile

FedEx pioneered a global delivery service with overnight shipping and sophisticated parcel tracking systems. While migrating the site to Adobe Experience Manager (AEM), they needed a redesign and strategic support to ensure the new experiences matched their world-class products. We worked with FedEx to create uncompromising digital experiences to help customers access essential information with ease.


  • Web (Responsive)
  • Mobile


  • User Experience Design (UX)
  • User Interface Design (UI)
  • Digital Strategy & Innovation
  • Search Engine Optimization (SEO)
  • Analytics & Insights
  • Technology Architecture
  • Content Strategy


  • Digital Roadmap
  • Customer Experience Innovation
  • Responsive Web Design
  • AEM Migration Strategy
  • Interactive Prototypes
  • Governance Processes

The new FedEx experience consolidated more than 4000 pages visited by over 12 Million annual visitors.

The Challenge

The FedEx digital experience services a complex set of personas, each with unique requirements. With over 4000 pages of legacy content, they needed to better serve their customers online. We led FedEx through a strategic journey of analysis and user segmentation to create an elegant user experience and content strategy for all customers.

User Journey Analysis

The FedEx website primarily serves small-to-medium enterprises as a mission-critical service. Those SME’s bring a diverse customer base who are also regularly using the FedEx site. We collaborated with FedEx to create concise profiles and user goals, then prioritize user journeys to ensure success.

Adobe Experience Manager Migration Strategy

We worked closely with FedEx’s marketing, SEO, technology and international counterparts to craft the end solution, delivering more than 400 designs, templates and concepts. The new experience considers globally established FedEx brand guidelines and was designed specifically to leverage AEM’s scalability.

Client Success

Thanks to the redesign and strategic recommendations Konrad made over the duration of the project, the new site is simple, easy to use, and is helping customers find what they need faster than ever before. There has been a significant lift in customer satisfaction and site traffic across the most important pages, earning over 12 million unique annual visitors.

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